{"id":1657,"date":"2010-10-19T09:19:58","date_gmt":"2010-10-19T09:19:58","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=1657"},"modified":"2010-10-19T09:19:58","modified_gmt":"2010-10-19T09:19:58","slug":"the-name-game","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=1657","title":{"rendered":"The Name Game"},"content":{"rendered":"<p>I&#8217;ve <a title=\"Chicken or Egg: naming your company\" href=\"http:\/\/blog.brendanmitchell.com\/2009\/04\/15\/which-came-first-the-egg-or-the-credit-card\/\" target=\"_blank\" rel=\"noopener\">previously posted<\/a> with best practices for naming your company, but I just stumbled across this<a title=\"17 mutable suggestions for naming your company\" href=\"http:\/\/onstartups.com\/tabid\/3339\/bid\/17702\/17-Mutable-Suggestions-For-Naming-A-Startup.aspx\" target=\"_self\" rel=\"noopener\"> article<\/a> on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you&#8217;re in the market for naming a product or company<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you&#8217;re in the market for naming a product or company<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[213,11,14],"class_list":["post-1657","post","type-post","status-publish","format-standard","hentry","category-brand-building","tag-be-unforgettable","tag-branding","tag-identity"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1657"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1657\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}