{"id":1568,"date":"2010-10-18T14:24:40","date_gmt":"2010-10-18T14:24:40","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=1568"},"modified":"2010-10-18T14:24:40","modified_gmt":"2010-10-18T14:24:40","slug":"the-aaa-of-branding","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=1568","title":{"rendered":"The AAA of Branding"},"content":{"rendered":"<p>It&#8217;s been a while since I&#8217;ve sat down to write anything about branding so I thought I&#8217;d dip my toe into it again and start with a short rule of three that successful brands follow.<\/p>\n<p><strong>Attractive:<\/strong> Your customers need a reason, a desire to engage with you. To be drawn in by your brand story and ethos<\/p>\n<p><strong>Authentic<\/strong>: You have to be genuine, you have to be true to what you say. Live your brand by practicing what you preach<\/p>\n<p><strong>Applicable:<\/strong> Your customers need a reason to use you or your service, to make a connection with you, you need to make a difference in their life<\/p>\n<p>that&#8217;s all for today, more soon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a while since I&#8217;ve sat down to write anything about branding so I thought I&#8217;d dip my toe into it again and start with a short rule of three that successful brands follow. Attractive: Your customers need a reason, a desire to engage with you. To be drawn in by your brand story [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[11,14,113],"class_list":["post-1568","post","type-post","status-publish","format-standard","hentry","category-brand-building","tag-branding","tag-identity","tag-personal-identity"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1568"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1568\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}