{"id":1446,"date":"2010-08-11T09:42:14","date_gmt":"2010-08-11T09:42:14","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=1446"},"modified":"2010-08-11T09:42:14","modified_gmt":"2010-08-11T09:42:14","slug":"freedom-of-choice-sodapopstop-com","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=1446","title":{"rendered":"Freedom of Choice \/ Sodapopstop.com"},"content":{"rendered":"<p>If I lived in LA, I probably wouldn&#8217;t have any teeth left as I&#8217;d be in this shop every single day!<\/p>\n<p>you can&#8217;t help but admire and be drawn to this guy as he explains how he&#8217;s made his passion his life&#8230; as he says &#8220;People say you&#8217;re here and work all the time&#8230; I don&#8217;t work, I  just play all day long&#8230; it&#8217;s flavoured water with a lot of bubbles&#8230;  if I was to define it in one word, I&#8217;d say happy&#8221;<\/p>\n<p>&#8220;I went out and and found 25 little brands of soda, and put them on the shelf and people would ask, <em>what are you doing with all those old things that don&#8217;t sell?<\/em> but when I got to 250 it was, <em>where are you finding them?<\/em>&#8230; now we have about 500 different sodas&#8221;<\/p>\n<p><strong>&#8220;When you give your customers choice, they&#8217;re buy it&#8230; the important thing is to set yourself apart and provide your customers with something that nobody else has&#8221;<\/strong><\/p>\n<p>this is a great example of <a title=\"The Long Tail\" href=\"http:\/\/www.longtail.com\/\" target=\"_blank\" rel=\"noopener\">the long tail<\/a> in action<\/p>\n<p><a title=\"Soda Pop Stop\" href=\"http:\/\/www.sodapopstop.com\" target=\"_blank\" rel=\"noopener\">sodapopstop.com<\/a><\/p>\n<p>[youtube http:\/\/www.youtube.com\/watch?v=gPbh6Ru7VVM] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If I lived in LA, I probably wouldn&#8217;t have any teeth left as I&#8217;d be in this shop every single day! you can&#8217;t help but admire and be drawn to this guy as he explains how he&#8217;s made his passion his life&#8230; as he says &#8220;People say you&#8217;re here and work all the time&#8230; I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,7],"tags":[213,536,537,157,538,539,540,250],"class_list":["post-1446","post","type-post","status-publish","format-standard","hentry","category-brand-building","category-wize-wordz","tag-be-unforgettable","tag-core-values","tag-galcos","tag-remarkable","tag-soda","tag-sodapopstop-com","tag-the-long-tail","tag-video"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1446"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1446\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}