{"id":1365,"date":"2010-07-09T09:03:12","date_gmt":"2010-07-09T09:03:12","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=1365"},"modified":"2010-07-09T09:03:12","modified_gmt":"2010-07-09T09:03:12","slug":"speed-cameras-are-good","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=1365","title":{"rendered":"Speed Cameras Are Good!"},"content":{"rendered":"<p>Last Year I <a title=\"Fun Feels Good\" href=\"http:\/\/blog.brendanmitchell.com\/2009\/10\/22\/fun-feels-good\/\" target=\"_blank\" rel=\"noopener\">posted<\/a> about the Volkswagon campaign named <a title=\"The Fun Theory\" href=\"http:\/\/www.thefuntheory.com\/\" target=\"_blank\" rel=\"noopener\">The Fun Theory<\/a>, I just read on <a title=\"Digital Buzz\" href=\"http:\/\/www.digitalbuzzblog.com\/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study\/\" target=\"_blank\" rel=\"noopener\">Digital Buzz <\/a>that the campaign has since gone on to\u00a0win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side<a href=\"http:\/\/www.digitalbuzzblog.com\/cannes-cyber-favourite-nike-chalkbot\/\" target=\"_blank\" rel=\"noopener\"> Nike\u2019s \u201cChalk Bot\u201d<\/a> who took the award for the other digital solutions \/ digital channels category in the Cyber section.<\/p>\n<p>The Fun Theory was all about generating interest in Volkswagen\u2019s Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how \u201cfun\u201d could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!<\/p>\n<p>Below is the 2009-2010 winner<\/p>\n<p>[youtube= http:\/\/www.youtube.com\/watch?v=KcaKocRXCB4] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign has since gone on to\u00a0win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike\u2019s \u201cChalk Bot\u201d who took the award for the other digital solutions \/ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,2],"tags":[135,8,509,28,17,510,389,102],"class_list":["post-1365","post","type-post","status-publish","format-standard","hentry","category-brands-marketing","category-drivel","tag-brands-marketing","tag-inspiration","tag-nike","tag-publicity","tag-social-media","tag-the-fun-theory","tag-volkswagon","tag-your-small-change"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1365"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1365\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}