{"id":1064,"date":"2009-11-12T14:43:50","date_gmt":"2009-11-12T14:43:50","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=1064"},"modified":"2009-11-12T14:43:50","modified_gmt":"2009-11-12T14:43:50","slug":"augmented-reality-coming-to-a-bookshelf-near-you","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=1064","title":{"rendered":"Augmented Reality Coming To A Bookshelf Near You"},"content":{"rendered":"<p>Having already tested the water with an issue using e-Ink technology, it&#8217;s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers &amp; advertisers, but also educational titles or children&#8217;s books where the story or information can be brought to life in a way that cannot be achieved using print media alone.<\/p>\n<p>At <a title=\"Turn Your Vision, Into Reality\" href=\"http:\/\/www.vision360.com\" target=\"_blank\" rel=\"noopener\">Vision360<\/a> we created numerous projects for live events using Augmented Reality that allowed delegates to control screens and access further information, plus additional languages, but it&#8217;s an interesting development to see AR being utilised in mainstream magazine publishing, hopefully it won&#8217;t be long before we see more of this type of thing.<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=LGwHQwgBzSI]<\/p>\n<p>more info about the Esquire project here <a title=\"Esquire Augmented Reality\" href=\"http:\/\/www.esquire.com\/the-side\/augmented-reality\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n<p>Here&#8217;s a couple more examples of AR, the first is a simple 3D flash file, the second is an iPhone App.<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=HTYeuo6pIjY]<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=QoZRHLmUKtM] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having already tested the water with an issue using e-Ink technology, it&#8217;s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers &amp; advertisers, but also educational titles or children&#8217;s books where the story or information can be brought to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,69,26],"tags":[422,423,424,72],"class_list":["post-1064","post","type-post","status-publish","format-standard","hentry","category-brands-marketing","category-future","category-tech-stuff","tag-augmented-reality","tag-esquire","tag-live-events","tag-publishing"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1064"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1064\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}