{"id":1001,"date":"2009-10-22T12:22:13","date_gmt":"2009-10-22T12:22:13","guid":{"rendered":"http:\/\/blog.brendanmitchell.com\/?p=1001"},"modified":"2009-10-22T12:22:13","modified_gmt":"2009-10-22T12:22:13","slug":"fun-feels-good","status":"publish","type":"post","link":"https:\/\/blog.brendanmitchell.com\/?p=1001","title":{"rendered":"Fun Feels Good"},"content":{"rendered":"<p>I saw this on <a title=\"A MArketing Secret from a flight of stairs\" href=\"http:\/\/kaplancopy.com\/blog\/2009\/10\/14\/a-marketing-secret-from-a-flight-of-stairs\/\" target=\"_blank\" rel=\"noopener\">Jodi&#8217;s Blog<\/a> the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see <a title=\"Visceral Business\" href=\"http:\/\/www.visceralbusiness.com\" target=\"_blank\" rel=\"noopener\">Anne&#8217;s blog<\/a> for more on that). What&#8217;s also interesting is that this is entirely a marketing exercise by Volkswagon.<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=2lXh2n0aPyw]<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=cbEKAwCoCKw]<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=zSiHjMU-MUo]<\/p>\n<p>more info at <a title=\"The Fun Theory\" href=\"http:\/\/www.thefuntheory.com\" target=\"_blank\" rel=\"noopener\">The Fun Theory<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw this on Jodi&#8217;s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne&#8217;s blog for more on that). What&#8217;s also interesting is that this is entirely a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[90,385,11,135,8,386,28,157,388,389,102],"class_list":["post-1001","post","type-post","status-publish","format-standard","hentry","category-brands-marketing","tag-amusing","tag-anne-mccrossan","tag-branding","tag-brands-marketing","tag-inspiration","tag-jodi-kaplan","tag-publicity","tag-remarkable","tag-thefuntheory-com","tag-volkswagon","tag-your-small-change"],"_links":{"self":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1001"}],"version-history":[{"count":0,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=\/wp\/v2\/posts\/1001\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brendanmitchell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}