Brendan Mitchell blog

Tag: Your ID Matters™

  • Which came first the egg or the credit card?

    I’m often surprised by how many times I’ve been asked by friends & clients to help them name a business or service, as they believe, once they have the name sorted, everything else will fall into place, but this isn’t the best way to do it (but it can work sometimes). What comes first the…

  • Hello World… Ahem, Hello Carrier IQ

    How would you feel if your every location, keystroke, button push, SMS, URL and Web search you made on your mobile was monitored, read and stored by a piece of factory pre-installed software that automatically sends it to a company you’ve never heard of, plus this software cannot be switched off or removed? AKA a…

  • Linked In or Locked Out?

    I’m not a regular user of Linked in, but I decided to update my profile a couple of days ago and use the service to see if I could find some old contacts I’ve not been in touch with for ages by importing my various address books, 5 minutes later I had 300 plus recommendations,…

  • The App Genome Project

    At the Black Hat Security Conference, Lookout unveiled the App Genome Project, which is the largest mobile application dataset ever created. In an ongoing effort to map and study mobile applications, the App Genome Project was created to identify security threats in the wild and provide insight into how applications are accessing personal data, as…

  • Openbook and Reclaim Privacy

    Don’t get my wrong, I have nothing against facebook, in fact I think it’s great… but this whole privacy fiasco is becoming a PR nightmare! A couple of days ago I stumbled across reclaimprivacy.org a fantastic little javascript, that safely scans your privacy settings and warns you of any problems. But taking a completely different…

  • Left a bit, a little bit more, ah there you are

    Staying with the Augmented Reality theme, BrightKite announced last month that their partnership with Layar to offer AR of your BrightKite friends posts over live video on your mobile, is now available on the iPhone (originally only available for Android) Another AR app recently launched on the iPhone is Wikitude, that overlays live video with…

  • Did You Know, Shift Happens

    As I’m a bit of a closet statistics junkie & as these videos have been bouncing around the web for the past 2-3 years, I thought I’d compile a post with some of the best. Did You Know? 3.0 (Official Video) -2009 Edition [youtube=http://www.youtube.com/watch?v=PHmwZ96_Gos] Did You Know 4.0 [youtube=http://www.youtube.com/watch?v=wQFTUJK9TkI] Did You Know 4.0 (Convergence) [youtube=http://www.youtube.com/watch?v=6ILQrUrEWe8]…

  • Associated Media vs Social Media

    I don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect…

  • The Social Media Revolution Fad

    As I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot…

  • Straplines: What’s the point?

    It depends on your name, your offerings, your products & your services. Sometimes the name says it all ie: “Spit ‘n’ Polish Cleaning Services” doesn’t need much else, they’ve already said what they do in their name, while “Sparkle” would benefit from something like “Cleaning That Dazzles!” In the second example, you don’t know whether…