Tag: newspapers
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Digital Magazine Sales Dropping on iPad
Continued from a previous post… Why are digital magazines on the iPad already in decline, after the initial gold rush users are losing interest in the digital versions. Wired, which sold 100K issues of it’s first iPad release, then managed to sell an average of 31K in the following months, with only 23K for October…
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Is The Times Paywall Paying Off?
Just how good are the Times and the Sunday Times online figures? Here’s what’s on offer Online access at £1 for a single day or £2 for a week, £10 for a month using the iPad app, if you’re a weekly paper subscriber you get online access for free. Going by the figures released, 100k users are…
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That’s Brevity With An i
Today, the publisher of the national newspaper The Independent launched a newspaper named “i”, retailing for a mere 20p (The Independent costs £1). This is the first national newspaper to launch in the UK in 24 years (the last being The Independent in 1986). What’s interesting is how the marketing and PR reiterates that the…