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When you devise your company name or create it’s brand & identity, create a marketing/ advertising/ viral campaign, put on a live event or show, interact with a client or customer, you have a choice… you can be memorable… you can be remarkable you could even be phenomenal… but best of all, be unforgettable!…
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I’ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you’re in the market for naming a product or company
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It’s been a while since I’ve sat down to write anything about branding so I thought I’d dip my toe into it again and start with a short rule of three that successful brands follow. Attractive: Your customers need a reason, a desire to engage with you. To be drawn in by your brand…
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You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of…
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This is pure f***king genius!! There isn’t a designer in the world that won’t relate to this! [youtube=http://www.youtube.com/watch?v=VfprIxNfCjk] created using www.xtranormal.com
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If you’re trying to sell sushi, you don’t market it as cold dead fish