Tag: no paper
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Digital Magazine Sales Dropping on iPad
Continued from a previous post… Why are digital magazines on the iPad already in decline, after the initial gold rush users are losing interest in the digital versions. Wired, which sold 100K issues of it’s first iPad release, then managed to sell an average of 31K in the following months, with only 23K for October…
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Digital Adverts More Effective Than Static Print Adverts
No real surprises there, but it’s good to have some data to back up the claim… Now here’s a title that just rolls off the tongue! Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness snappy eh? Apart from the title, the PDF is worth a read (if you’re into advertising and marketing…
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The End of the Paper Notepad is Nigh!
I appreciate this is a concept rendering, but if the NoteSlate uses the Kent Display technology, then the promised sub $100 price point should be achievable, after all, the BoogieBoard, which uses the same screen technology retails for only $40… although the lack of a save function on the BoogieBoard is a major drawback, but…
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Google Editions
Although 6 months behind schedule it appears that Google are about to roll out their commercial eBook store Google Editions. As promised, unlike other stores that tie you into using a single eReader platform ie eBooks purchased on Amazon only work on a Kindle, B&N only on a Nook, Apple only on an iPad etc…
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James Bond Novels Go Digital
It’s not the only time this has happened in recent months, but this time it’s a high profile brand, James Bond. The Ian Fleming estate has announced that it are releasing all 18 Bond titles as eBooks this week on Amazon and Waterstones, but they won’t be released through their current print publisher Penguin (as…
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Is The Times Paywall Paying Off?
Just how good are the Times and the Sunday Times online figures? Here’s what’s on offer Online access at £1 for a single day or £2 for a week, £10 for a month using the iPad app, if you’re a weekly paper subscriber you get online access for free. Going by the figures released, 100k users are…
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That’s Brevity With An i
Today, the publisher of the national newspaper The Independent launched a newspaper named “i”, retailing for a mere 20p (The Independent costs £1). This is the first national newspaper to launch in the UK in 24 years (the last being The Independent in 1986). What’s interesting is how the marketing and PR reiterates that the…
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Practise What You Tweet
I read this article yesterday about Evan Williams, co-founder of Twitter, and how he rarely tweets, sure enough he only has 128 tweets! which was a little surprising, especially as he’s now head of product development… but as he says he uses Twitter for consumption not broadcasting… although he follows just 1,284 users, while he has…
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the future is no paper
Anyone that’s in magazine or print design and isn’t looking seriously at the iPad and eBooks is on very dangerous ground… it’s time to wake up and smell the coffee Magazines of Tomorrow