Mindblown: a blog about philosophy.
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Stunning HDR Video
No doubt you’ve seen plenty of HDR (High Dynamic Range) photos on the web, if you’re not sure what I’m talking about type HDR into Google, but how may HDR videos have you seen, not many I’m sure. Due to nature of how HDR images are created, making a video is difficult and very time consuming, but…
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2 Million Users in 4 Months = $7m Investment!
instagr.am have announced that they’ve reached almost 2millions users in only 4 months of launching their app for the iPhone, but not only that, they’ve secured themselves $7m in funding! Hipstamatic must be kicking themselves. But instagr.am weren’t the first to have this idea, Picplz beat them to it and have released their software on…
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Is 2011 The New 1984?
It was broadcast just once during the 1984 Super Bowl, but that’s all it needed, as when Ridley Scott directed Apple’s iconic and multi-award winning 1984 advert, he created an advert that captured the very essence of what Apple was at that time. The underdog, fighting against the tyranny of the corporate machine, hoping to…
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eBooks Outselling Paperbacks
Last week Amazon announced that it is now selling more eBooks than paperbacks (already 3x as many hardbacks). Amazon predicted this would happen in Q2 of 2011, but sales are obviously wildly beyond Amazon’s own predictions! Amazon.com is now selling more Kindle books than paperback books. Since the beginning of the year, for every 100…
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The Insanity of Book Publishers
Einstein’s definition of insanity is “Doing the same thing again and again, but expecting different results” I read this morning on the National Post that Canada’s largest book distributor (HB Fenn and company) has declared bankruptcy proceedings. In the statement, H.B. Fenn blamed “the loss of distribution lines, shrinking margins and the significant shift to…
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Park Chan-wook is Hooked on iPhone 4
I’m a fan of Park Chan-wook work, I think his vengeance trilogy of “Sympathy for Mr Vengeance”, “Old Boy” & “Lady Vengeance” are fantastic films, I appreciate they’re not to everbody’s taste, they are very dark in nature, but they certainly make you sit up and think. Now he’s done something rather different, well for…
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Digital Magazine Sales Dropping on iPad
Continued from a previous post… Why are digital magazines on the iPad already in decline, after the initial gold rush users are losing interest in the digital versions. Wired, which sold 100K issues of it’s first iPad release, then managed to sell an average of 31K in the following months, with only 23K for October…
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Digital Adverts More Effective Than Static Print Adverts
No real surprises there, but it’s good to have some data to back up the claim… Now here’s a title that just rolls off the tongue! Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness snappy eh? Apart from the title, the PDF is worth a read (if you’re into advertising and marketing…
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The Verizon Waltz
It wasn’t long ago that Verizon were parodying Apple’s “There’s an App for That” adverts, in order to gain subscribers from AT&T to their own network, but it appears the two network giants have made up and become friends in their latest joint advert! Or maybe they’re both worried about the latest T-Mobile advert, which…
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