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Don’t always give them what they want!
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If I I’d asked people what they wanted, they’d have said a faster horse Henry Ford
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NookColor will it become the Netbook of eReaders
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The rumours were correct Barnes and Noble just unveiled the NookColor, a 7′ 1024×600 coloured LCD touchscreen, Wifi (no 3G)… I won’t go into the full specs, there’s plenty of websites that have that covered. So how successful will it be? only time will tell, but with the addition of their Nook Kids platform,…
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That’s Brevity With An i
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Today, the publisher of the national newspaper The Independent launched a newspaper named “i”, retailing for a mere 20p (The Independent costs £1). This is the first national newspaper to launch in the UK in 24 years (the last being The Independent in 1986). What’s interesting is how the marketing and PR reiterates that…
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DVD Zero, Downloads One
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Apple today showed off their latest bit of techno-lust, the MacBook Air and I must say it’s rather gorgeous. It’s lighter, slimmer and more powerful than ever, and it even costs less! Also worth noting is that they no longer give you the option replacing the harddrive with a flash drive, as flash drives…
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Practise What You Tweet
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I read this article yesterday about Evan Williams, co-founder of Twitter, and how he rarely tweets, sure enough he only has 128 tweets! which was a little surprising, especially as he’s now head of product development… but as he says he uses Twitter for consumption not broadcasting… although he follows just 1,284 users, while he…
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The First Car Recycling Drop Box
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Here’s a terrific idea by Volkwagen’s to market their Polo “Our task was to tell people that the new Polo is produced out of 95% recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.” Source Design…
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Tiny Ant People Build City
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Jay’s done it again, he just sent me another amazing looking video. The way this has been achieved is by using high vantage points with a shif-tilt lens, which gives the impression of the whole thing being a model with the people ant sized… but it’s all life size! [youtube http://www.youtube.com/watch?v=Nb5GpV_LUuU] more info at…
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Behavioural Dynamics Methodology Explained
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Here’s a great video explanation of Behavioural Dynamics given by Nigel Oakes “The BDI Methodology was originally developed in response to the need for an empirically-founded and demonstrably effective model of communication. The resulting Methodology takes a behavioural approach which focuses on influencing groups.” [youtube http://www.youtube.com/watch?v=AB28IJbvbe0] Behavioural Dynamics Institute Animation by Cognitive Media
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The Name Game
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I’ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you’re in the market for naming a product or company