Brendan Mitchell blog

Category: Brands & Marketing

  • Sometimes, it’s what you don’t say

    If you’re trying to sell sushi, you don’t market it as cold dead fish

  • Did You Know, Shift Happens

    As I’m a bit of a closet statistics junkie & as these videos have been bouncing around the web for the past 2-3 years, I thought I’d compile a post with some of the best. Did You Know? 3.0 (Official Video) -2009 Edition [youtube=http://www.youtube.com/watch?v=PHmwZ96_Gos] Did You Know 4.0 [youtube=http://www.youtube.com/watch?v=wQFTUJK9TkI] Did You Know 4.0 (Convergence) [youtube=http://www.youtube.com/watch?v=6ILQrUrEWe8]…

  • Associated Media vs Social Media

    I don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect…

  • The Social Media Revolution Fad

    As I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot…

  • what’s the f’in diffference?

    here’s a great quote, unfortunately I don’t know who said it… “I wish to do something Great & Wonderful, but I must first start by doing the small things like they are great & wonderful” As I’ve posted previously, don’t become indifferent to your customers or clients, you could lose them not only because  you…

  • Le Roi est Mort

    In my Digital Brand Protection days, I had a presentation based around ROI, but it had a twist, as on the last slide I revealed I hadn’t been referring to “Return On Investment” as everybody thought, but “Risk Of Investment” that got their attention! Upon jumping back & going through the presentation again, the audience…

  • Keep Walking

    Every now & then you get a real masterpiece of video production, so here’s an exceptional piece of advertising. For an interview with the creators check out Creativity Online [youtube=http://www.youtube.com/watch?v=T_8HxteZjIg]

  • Nice to Meat You, Here’s My Card

    Keeping with the meat theme, Phil emailed me this link to Meatcards… this is taking business card branding to a whole new level!

  • Don’t Project Ideas, Reflect Solutions

    If you’re a real consultant you appreciate that you’re clients are the experts in their area of business, not you. Listen to what they have to say, understand their needs, focus on their problems. That way, your solution will be a reflection of their needs, not a projection of your ideas.

  • It’s Evolution Baby

    Revolution vs Evolution? Revolutions stand out, they get noticed, people talk about them, (they’re remarkable so to speak), but not everyone wants to be part of a revolution, they’re dangerous, noisy, violent places, where people get hurt… the old guard want to keep things the way they were, they’re happy, they’re comfortable with what they…