Category: Brands & Marketing
-
Augmented Reality Coming To A Bookshelf Near You
Having already tested the water with an issue using e-Ink technology, it’s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers & advertisers, but also educational titles or children’s books where the story or information can be brought to…
-
It’s The Way I Tell ’em
No matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable. [youtube=http://www.youtube.com/watch?v=Gd3dIXXLcdE]
-
Will This Advertising Idea Ever Fly
To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable,…
-
Fun Feels Good
I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a…
-
Do The Skate!?
That’s not a very nice thing to say about that girl… Oh what innocent times! 50 other examples of advertising in a bygone era here
-
Smoke Get’s In My Eyes
Like that ever worked! Can you even imagine the world of grief you’d get trying that one out!! Although they maybe right, she might follow, but only so she can see which car you arrived in, so she can scrawl dickhead in your paintwork… More outrageous cigarette adverts from a bygone era here
-
There’s An Ad For That
You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them…
-
Monoface
A friend sent me the link to this wonderful idea this morning. The concept is simple, and it’s brilliantly done, just click on the face, you’ll work it out.
-
What In Dear God Is Microsoft Thinking!
Microsoft have surpassed themselves, as only Microsoft can. I never thought my nomination of their Songsmith advert for worst video of 2009 could be beaten… unbelievably, they’ve proven me wrong! The Windows 7 Launch House Party? At first I thought this was a parody, but no, it’s actually real! Just make sure your diary is…