Brendan Mitchell blog

Category: Brands & Marketing

  • Got Something to Say?

    I got your press release, 
I wouldn’t change a single word… 
and that single word is on page 5! Ouch! but in today’s fast paced attention grabbing media frenzy, you really have to get to the point in seconds or your reader is gone, there’s too many choices, yet too little time. Sticking your press…

  • Just Give Me The Darn Thing!

    If you’ve got something worthwhile of my time then let me read it, but don’t make me jumps through hoops to get it. Why do I have to register with your site first to get it? ask yourself the following: If I don’t register with you… I’ll never know how great what you’ve written is,…

  • Can Stephen Fry kill a gadget?

    For one answer click this link to the BBC dot.life article by Rory Cellan-Jones It’s a good question to ask and anyone in a marketing or branding department should take note, as it’s not just gadgets that can be made or broken in this way, but services, reputations or even your brand! There’s been a…

  • Get Mobile

    There’s great advantage of brevity, we all use our mobiles for communicating, for texting and now surfing the web. Your kids and grand-children, will be using mobile devices we’ve never dreamed of, and they’ll probably never see let alone use a computer, because they won’t exist… Sounds unlikely, well ask yourself this, you don’t expect…

  • Tribes Q&A

    Here’s another free eBook created by the guys in Triiibes unlike the case studies ebook, this time, this one has been laid out properly (by Paul “Bolofeesh” Durban) and has been edited to make it a better read. Paul’s even created a Kinetic Typography style video to entice you (there’s obviously a lot more to…

  • How’s My Driveling?

    Blogs are great, everyone should have one, certainly every company, but most of all they hsould be using it… but blogs have a serious drawback, they’re reactive, not proactive, your user has to come to you for updates. Which unless you have something worthwhile reading, they won’t bother doing. But just in case you do…

  • Networking or Not Working

    In today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working! Do you have a group or page on a social network such as Facebook? Do you have a Twitter account? Do you have a Blog? Do you have a YouTube Channel? Do…

  • I can’t get no…

    Go on admit it, you know you jutted your lips out just then and said “mmm, mmm, mmm satis-fact-shun” Well maybe you can now… if you have a niggle about something, or want to ask the guys that actually make the products you’re using, check out Get Satisfaction What better way is there for a…

  • Marketing or Publicity?

    Well, basically it depends how much you want to spend… simply put you pay for marketing, while publicity is free! well free as far as you don’t give anyone any money, but of course it doesn’t just happen on it’s own, you’ve got to invest the time & effort, but it’s probably more fruitful than…

  • It’s email Jim, but not as we know it

    Eyejot’s video email service is a great idea, that works really well. Rather than emailing your friends boring old text and still images, you can now send them video based emails.