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Which came first the egg or the credit card?

Posted on April 15, 2013September 17, 2013 by brendanmitchell

I’m often surprised by how many times I’ve been asked by friends & clients to help them name a business or service, as they believe, once they have the name sorted, everything else will fall into place, but this isn’t the best way to do it (but it can work sometimes). What comes first the […]

Straplines: What’s the point?

Posted on April 15, 2009 by brendanmitchell

It depends on your name, your offerings, your products & your services. Sometimes the name says it all ie: “Spit ‘n’ Polish Cleaning Services” doesn’t need much else, they’ve already said what they do in their name, while “Sparkle” would benefit from something like “Cleaning That Dazzles!” In the second example, you don’t know whether […]