The Business cARd
November 13, 2009
I stumbled across these pieces this morning. First a business card and a video ident sting for E4, both of which use the popular method of using a pattern encased in a square, but the third example uses a different approach, whereby the camera recognises any pre-stored image, in this case a photograph on a postcard.
More info here:
AR Particle Beam
The Artvertiser
Augmented Reality Coming To A Bookshelf Near You
November 12, 2009
Having already tested the water with an issue using e-Ink technology, it’s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers & advertisers, but also educational titles or children’s books where the story or information can be brought to life in a way that cannot be achieved using print media alone.
At Vision360 we created numerous projects for live events using Augmented Reality that allowed delegates to control screens and access further information, plus additional languages, but it’s an interesting development to see AR being utilised in mainstream magazine publishing, hopefully it won’t be long before we see more of this type of thing.
more info about the Esquire project here here
Here’s a couple more examples of AR, the first is a simple 3D flash file, the second is an iPhone App.
It’s The Way I Tell ‘em
November 5, 2009
No matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.
Will This Advertising Idea Ever Fly
November 2, 2009
To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.
The concept is certainly remarkable, if not unforgettable, but whether those experiencing this viral campaign remember the company name as well or just the fact that they saw flies with adverts attached to them is another question?
I first saw this on the Unionversity website
If You’re Networking, You’re Not Working
October 26, 2009
A slightly different take on my Networking or Not Working post 
Social Media Expert My @rse!
October 24, 2009
Fun Feels Good
October 22, 2009
I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a marketing exercise by Volkswagon.
more info at The Fun Theory
Do The Skate!?
October 21, 2009
That’s not a very nice thing to say about that girl… Oh what innocent times! 50 other examples of advertising in a bygone era here
Smoke Get’s In My Eyes
October 19, 2009
Like that ever worked! Can you even imagine the world of grief you’d get trying that one out!! Although they may be right, she might follow, but only so she can see which car you arrived in, so she can scrawl dickhead in your paintwork… More outrageous cigarette adverts from a bygone era here
There’s An Ad For That
October 15, 2009
You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them here).
But it’s not just Verizon that’s brand jacking Apple’s App Store advert, Pepsi have created a chat up application named “AMP UP Before You Score“… No doubt this will offend some, but that’s the whole point, they’ll get plenty of free publicity that way… anyway it’s an amusing and nicely designed iPhone app, plus it’s coded well.
Download AMP UP Before you Score
