Warning: Reading this blog could seriously damage your opinion of me
Having already tested the water with an issue using e-Ink technology, it’s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers & advertisers, but also educational titles or children’s books where the story or information can be brought to […]
Continue ReadingNo matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.
Continue ReadingTo promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. The concept is certainly remarkable, if not unforgettable, […]
Continue ReadingWhy I think this is spot on
Continue ReadingI saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a […]
Continue ReadingThat’s not a very nice thing to say about that girl… Oh what innocent times! 50 other examples of advertising in a bygone era here
Continue ReadingLike that ever worked! Can you even imagine the world of grief you’d get trying that one out!! Although they maybe right, she might follow, but only so she can see which car you arrived in, so she can scrawl dickhead in your paintwork… More outrageous cigarette adverts from a bygone era here
Continue ReadingYou have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them […]
Continue ReadingA friend sent me the link to this wonderful idea this morning. The concept is simple, and it’s brilliantly done, just click on the face, you’ll work it out.
Continue ReadingMicrosoft have surpassed themselves, as only Microsoft can. I never thought my nomination of their Songsmith advert for worst video of 2009 could be beaten… unbelievably, they’ve proven me wrong! The Windows 7 Launch House Party? At first I thought this was a parody, but no, it’s actually real! Just make sure your diary is […]
Continue ReadingIf you’re trying to sell sushi, you don’t market it as cold dead fish
Continue ReadingAs I’m a bit of a closet statistics junkie & as these videos have been bouncing around the web for the past 2-3 years, I thought I’d compile a post with some of the best. Did You Know? 3.0 (Official Video) -2009 Edition Did You Know 4.0 Did You Know 4.0 (Convergence) The Social Media […]
Continue ReadingI don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect […]
Continue ReadingAs I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot […]
Continue Readinghere’s a great quote, unfortunately I don’t know who said it… “I wish to do something Great & Wonderful, but I must first start by doing the small things like they are great & wonderful” As I’ve posted previously, don’t become indifferent to your customers or clients, you could lose them not only because you […]
Continue ReadingIn my Digital Brand Protection days, I had a presentation based around ROI, but it had a twist, as on the last slide I revealed I hadn’t been referring to “Return On Investment” as everybody thought, but “Risk Of Investment” that got their attention! Upon jumping back & going through the presentation again, the audience […]
Continue ReadingEvery now & then you get a real masterpiece of video production, so here’s an exceptional piece of advertising. For an interview with the creators check out Creativity Online
Continue ReadingKeeping with the meat theme, Phil emailed me this link to Meatcards… this is taking business card branding to a whole new level!
Continue ReadingIf you’re a real consultant you appreciate that you’re clients are the experts in their area of business, not you. Listen to what they have to say, understand their needs, focus on their problems. That way, your solution will be a reflection of their needs, not a projection of your ideas.
Continue ReadingRevolution vs Evolution? Revolutions stand out, they get noticed, people talk about them, (they’re remarkable so to speak), but not everyone wants to be part of a revolution, they’re dangerous, noisy, violent places, where people get hurt… the old guard want to keep things the way they were, they’re happy, they’re comfortable with what they […]
Continue ReadingWe all use social networks in different ways, some for work, some for play, some for play while at work!? No matter how you use them, you’re going to meet someone that uses the same network differently. The two networks getting most press coverage currently are Twitter & Facebook, both of which have very different […]
Continue ReadingNeed I say more!
Continue ReadingA couple of weeks ago I attended a Seth Godin presentation in London, produced by Mark Muggeridge of Evil Genius. I first heard of the event on Triiibes when Mark announced he’d been in discussions with Seth about putting on an event. Having been involved in live events myself for almost 20 years, I offered […]
Continue ReadingIf you’re in a position of authority, running a company or a manager etc whenever you ask someone to do something, ask yourself this, “If you weren’t the boss, would your staff still follow your lead or take your advice?”, if the answers are “unlikely” or “no”, then you need to change what you’re doing. […]
Continue ReadingWhere did I hear about this first, on twitter of course! thanks to Matt Ryan In this piece in Marketing Magazine, it would appear Twitter is working out ways to monetize it’s service. Co-founder Biz Stone told Marketing: ‘We are noticing more companies using Twitter and individuals following them. We can identify ways to make […]
Continue ReadingWithin 24hrs of announcing his Twitter account, the Dalai Lama has amassed 13,450 followers… Surely that must have set a new Twitter record! Why choose Twitter: “His Holiness thought it was prudent to make his office open and assessable to a more youth and technologically advancing audience.” So now there really is no excuses for […]
Continue ReadingI first heard about the Christian Bale hissy fit on Phil’s Unionversity blog, but here’s a couple of inventive alternatives, the doughnuts one is brilliantly done. While amusing for those not involved, these clips aren’t one offs, I’ve worked on numerous film sets and know enough people within the industry to know these are a […]
Continue ReadingI’ll admit that I don’t look at my blog stats very often (probably a good thing!), but when I reviewed my incoming links this morning one in particular stood out. It was from a site named Millenial Marketing by Carol Philips. So I hopped over there to see why I got the click throughs. Carol […]
Continue ReadingI was just browsing Mary McKnight’s blog at Sacrilicious Marketing when I also noticed the Pedophile Beard viral video below by Jon La Joie, I’ll be honest, I haven’t laughed out loud like that for quite some time. There’s plenty more videos on his website. This is another good one, Show Me Your Genitals (I […]
Continue ReadingWhile taking a break from my hectic morning schedule of making myself a cup of tea & finding some clean socks to wear I thought I’d check in and see what little bread crumbs my fellow Twits had left for me. Sure enough there were plenty, but one from Jaculynn stood out more than most […]
Continue ReadingThere are those that label a personal domain name as a vanity domain, but I disagree… having a personalised number plate is vanity, owning a personalised URL is foresight… what’s the difference? I’ll give you an example. In an interview, a young woman of 16 said, I want to more famous than Persil Automatic, that […]
Continue ReadingWe’ve heard it so many times from clients & suppliers… “we’re customer focused… everything we do is with the customer in mind… we’re number one for our clients… you can trust us to deliver… we won’t let you down… yawn yawn etc” Then they proceed to say “But don’t take our word for it, listen […]
Continue ReadingIf ever you needed evidence that web 2.0 is reversing the balance of power into the hands of the consumer, then check out these videos and the www.comcastmustdie.com website. I’ve posted previously how the tide is changing & how companies need to be in there engaging with their customers and protecting their brands, companies ignoring […]
Continue ReadingIn a follow up from my “nobody reads my blog” post (which ironically is now my second most read individual post!?!?), I recently posted on the triiibes forum where a member was asking a question along the lines of “how to write a blog that someone will read?” well the answer is easy, don’t write […]
Continue ReadingApple’s “Hello I’m a Mac & I’m a PC” isn’t as original as you might think. Here’s a jpeg a friend sent me a while back from a 1996 Mac Addict magazine, he sent it to me with the message “isn’t this how you used to look in 1996?” and regrettably I had to say […]
Continue ReadingI was just reading a post “Jaw Droppers of 2008 – What they’d rather you forgot” on The Register where they recap the most embarasing moments from the past 12 months. The bit about an online community I’d never heard of before named Faceparty, and how they dealt out their customer service is priceless and […]
Continue ReadingAt first this may appear as an irrelevant press release, but upon reflection it’s actually very telling of how media relations are changing in light of social media & web 2.0 plus the effect it’s having on the live events industry. Although Apple appears to rely entirely on it’s website & blanket media advertising for […]
Continue ReadingI happened to drop by Stephen Fry’s Twitter stream last night and it really made me chuckle, I could just imagine him sitting there cursing the damned Sony Vaio in front of him. I understand his contempt for the thing, I keep well away from the things (I’ve probably only racked up around 10hrs of […]
Continue ReadingI had the good fortune to arrange a live webcast with Seth Godin, to discuss his latest book. The original idea was by Elizabeth Cook, but as I’ve been doing webcasts since 1999, I said I’d be happy to help out. This was actually recorded on the 12th September, before his book was released, so […]
Continue ReadingI recently found my notes from a presentation I gave 13 years ago, unfortunately I no longer have the presentation (not that I would have software that could open it now even if I could find it). You need to remember that at the time a 56k modem was considered warpdrive access to that little […]
Continue ReadingI got your press release, I wouldn’t change a single word… and that single word is on page 5! Ouch! but in today’s fast paced attention grabbing media frenzy, you really have to get to the point in seconds or your reader is gone, there’s too many choices, yet too little time. Sticking your press […]
Continue ReadingIf you’ve got something worthwhile of my time then let me read it, but don’t make me jumps through hoops to get it. Why do I have to register with your site first to get it? ask yourself the following: If I don’t register with you… I’ll never know how great what you’ve written is, […]
Continue ReadingFor one answer click this link to the BBC dot.life article by Rory Cellan-Jones It’s a good question to ask and anyone in a marketing or branding department should take note, as it’s not just gadgets that can be made or broken in this way, but services, reputations or even your brand! There’s been a […]
Continue ReadingThere’s great advantage of brevity, we all use our mobiles for communicating, for texting and now surfing the web. Your kids and grand-children, will be using mobile devices we’ve never dreamed of, and they’ll probably never see let alone use a computer, because they won’t exist… Sounds unlikely, well ask yourself this, you don’t expect […]
Continue ReadingHere’s another free eBook created by the guys in Triiibes unlike the case studies ebook, this time, this one has been laid out properly (by Paul “Bolofeesh” Durban) and has been edited to make it a better read. Paul’s even created a Kinetic Typography style video to entice you (there’s obviously a lot more to […]
Continue ReadingBlogs are great, everyone should have one, certainly every company, but most of all they hsould be using it… but blogs have a serious drawback, they’re reactive, not proactive, your user has to come to you for updates. Which unless you have something worthwhile reading, they won’t bother doing. But just in case you do […]
Continue ReadingIn today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working! Do you have a group or page on a social network such as Facebook? Do you have a Twitter account? Do you have a Blog? Do you have a YouTube Channel? Do […]
Continue ReadingGo on admit it, you know you jutted your lips out just then and said “mmm, mmm, mmm satis-fact-shun” Well maybe you can now… if you have a niggle about something, or want to ask the guys that actually make the products you’re using, check out Get Satisfaction What better way is there for a […]
Continue ReadingWell, basically it depends how much you want to spend… simply put you pay for marketing, while publicity is free! well free as far as you don’t give anyone any money, but of course it doesn’t just happen on it’s own, you’ve got to invest the time & effort, but it’s probably more fruitful than […]
Continue ReadingEyejot’s video email service is a great idea, that works really well. Rather than emailing your friends boring old text and still images, you can now send them video based emails.
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