Freedom of Choice / Sodapopstop.com
August 11, 2010
If I lived in LA, I probably wouldn’t have any teeth left as I’d be in this shop every single day!
you can’t help but admire and be drawn to this guy as he explains how he’s made his passion his life… as he says “People say you’re here and work all the time… I don’t work, I just play all day long… it’s flavoured water with a lot of bubbles… if I was to define it in one word, I’d say happy”
“I went out and and found 25 little brands of soda, and put them on the shelf and people would ask, what are you doing with all those old things that don’t sell? but when I got to 250 it was, where are you finding them?… now we have about 500 different sodas”
“When you give your customers choice, they’re buy it… the important thing is to set yourself apart and provide your customers with something that nobody else has”
this is a great example of the long tail in action
Freedom From Porn
June 9, 2010
It’s The Way I Tell ‘em
November 5, 2009
No matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.
Will This Advertising Idea Ever Fly
November 2, 2009
To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.
The concept is certainly remarkable, if not unforgettable, but whether those experiencing this viral campaign remember the company name as well or just the fact that they saw flies with adverts attached to them is another question?
I first saw this on the Unionversity website
Fun Feels Good
October 22, 2009
I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a marketing exercise by Volkswagon.
more info at The Fun Theory
Do The Skate!?
October 21, 2009
That’s not a very nice thing to say about that girl… Oh what innocent times! 50 other examples of advertising in a bygone era here
Smoke Get’s In My Eyes
October 19, 2009
Like that ever worked! Can you even imagine the world of grief you’d get trying that one out!! Although they may be right, she might follow, but only so she can see which car you arrived in, so she can scrawl dickhead in your paintwork… More outrageous cigarette adverts from a bygone era here
There’s An Ad For That
October 15, 2009
You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them here).
But it’s not just Verizon that’s brand jacking Apple’s App Store advert, Pepsi have created a chat up application named “AMP UP Before You Score“… No doubt this will offend some, but that’s the whole point, they’ll get plenty of free publicity that way… anyway it’s an amusing and nicely designed iPhone app, plus it’s coded well.
Download AMP UP Before you Score
What In Dear God Is Microsoft Thinking!
September 25, 2009
Microsoft have surpassed themselves, as only Microsoft can. I never thought my nomination of their Songsmith advert for worst video of 2009 could be beaten… unbelievably, they’ve proven me wrong!
The Windows 7 Launch House Party? At first I thought this was a parody, but no, it’s actually real! Just make sure your diary is full between 22-27 October, otherwise you could end up at a house party, with your IT department!?!?
To see for yourself, check out the website
UPDATE: For a brilliant response by Charlie Brooker of the Guardian and to find out why the Microsoft video is the most shitasmic cultural artefact in history… plus to find out what the hell a shitasmisa cultural artefact is anyway, click here
