Fun Feels Good
October 22, 2009
I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a marketing exercise by Volkswagon.
more info at The Fun Theory
July 9, 2010 at 9:13 am
[...] 9, 2010 Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign [...]