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	<title>Comments on: Be Unforgettable</title>
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	<description>Warning: Reading this blog could seriously damage your opinion of me</description>
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		<title>By: Will This Advertising Idea Ever Fly &#171; Brendan Mitchell</title>
		<link>http://blog.brendanmitchell.com/2008/09/10/be-unforgettable/#comment-5</link>
		<dc:creator>Will This Advertising Idea Ever Fly &#171; Brendan Mitchell</dc:creator>
		<pubDate>Mon, 18 Oct 2010 13:27:59 +0000</pubDate>
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		<description>[...] concept is certainly remarkable, if not unforgettable, but whether those experiencing this viral campaign remember the company name as well or just the [...] </description>
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		<title>By: It&#8217;s The Way I Tell &#8216;em &#171; Brendan Mitchell</title>
		<link>http://blog.brendanmitchell.com/2008/09/10/be-unforgettable/#comment-4</link>
		<dc:creator>It&#8217;s The Way I Tell &#8216;em &#171; Brendan Mitchell</dc:creator>
		<pubDate>Thu, 05 Nov 2009 10:14:10 +0000</pubDate>
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		<description>[...] November 5, 2009   No matter what you&#8217;re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way&#8230; so make it memorable, better yet, make it unforgettable. [...] </description>
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